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20 Speeches and Text for Introducing SPACE CAT and Rhetorical Analysis
During the introductory phases of teaching rhetorical analysis, you need to start off with texts that are approachable and teachable. This helps to build student confidence as the texts get harder and harder each year. Here are 20 places where you can start that journey confidently!
When it comes to introducing rhetorical analysis for the first time, choosing texts can feel like an intimidating task. But before you get bogged down with which text to pick, let’s talk through a few initial steps to help ensure your success.
TIP #1: Begin with a Framework
When I first was told to “teach rhetoric”, I had virtually no training or support. I resorted to what I knew from my undergrad: an overview powerpoint about ethos, pathos, and logos. This is exactly the path that I would actively AVOID if at all possible (I’ve written about that more here), and instead begin by introducing students to the framework that you’ll use in order to do the work of analysis. For me, I’ve found SPACE CAT to be my favorite ( BTW, I also do this with poetry using The Big 6).
TIP #2: SKIP ETHOS, PATHOS, LOGOS IN YOUR INTRO
Okay — hear me out. I’m not saying don’t teach ethos, pathos, or logos. I’m saying don’t use that as an INTRODUCTION to rhetoric.
Here’s why:
Whatever the first thing is that students learn is going to be the thing that they think is the most important. And to be perfectly honest — the appeals alone are NOT the most important part of rhetorical analysis.
So what to do instead? Introduce the RHETORICAL TRIANGLE.
The Rhetorical Triangle sets students up to see the ways in which an argument moves from one person to another. It centers students on their role as analysts and the need to be inside of the argument - not outside attacking it with a highlighter.
For two more in-depth discussions and lesson examples on the rhetorical triangle, start here:
“Be Our Guest” from Disney’s Beauty and the Beast
“Mother Knows Best” from Disney’s Tangled
TIP #3: TEACH ON REPEAT
If you’ve not started “template teaching” let me encourage you to make this the day that you start. As you browse through the list below, try to think of these texts as opportunities to teach and reteach the same skills over and over — not a daunting list of individual lesson plans.
Begin by introducing the rhetorical triangle and situation using either of the two lessons listed above. During those lessons, introduce students to the rhetorical triangle graphic organizer template and help them become well acquainted. This graphic organizer will be the TEMPLATE to print and repeat for every lesson hereafter.
Once students are ready to move to more challenging texts, start movin’. What’s the lesson? It’s all baked in to your graphic organizer template. Using just that one handout, students can do a huge variety of tasks all with varying levels of challenge and independence. Here are a few ideas:
In small groups, bullet point details about the speaker. SHUFFLE GROUPS, and in the new group, bullet point details about the audience, SHUFFLE GROUPS, and in the new group bullet point details about the context. Repeat as needed for each element of SPACE.
Read/watch the text together. Complete S - P - A together and assign C - E to work on in pairs
Put students in small groups. Designate areas/tables around your room as S, P, A, C, and E. Have students move through each station with their group and their handout to analyze the text.
Have students choose any text from a provided list and complete the graphic organizer independently for homework / individual work
This template allows you to flex the details of your lesson without having to prep brand new handouts for every single new text!
THE LIST YOU’VE BEEN WAITING FOR: THE BEST TEXTS FOR INTRODUCING SPACE CAT
This list comes both from personal experience and teacher recommendations. If you have experience or more ideas, please feel free to add them to the comments at the end of this post!
“The Other Side” from The Greatest Showman
Battle speeches from Queen Magra and Baba Voss from the Apple TV Series See
“Be Prepared” from Disney’s The Lion King
“I’ll Make a Man Out of You” from Disney’s Mulan
“Under the Sea” from Disney’s The Little Mermaid
“How to Mark a Book” by Mortimer Adler
“Farewell to Baseball” Lou Gherig
Challenger Speech from Ronald Reagan (and grab my close reading template for this speech here)
9/11 Address from George W. Bush
“Offensive Play” by Malcolm Gladwell
Back to School Commercials
What would you add to this list? I’d love to hear it in the comments below!
Happy teaching!
RHETORICAL ANALYSIS RESOURCES
11 Best Movie Scenes to Introduce Rhetorical Analysis
Rhetorical analysis is a skill that needs practice and reinforcement all year long. Using various moments from movies and film offer a great chance to examine both the rhetorical situation and the arguments themselves. Check out these eleven movie suggestions to teach rhetorical analysis including various Disney movies, The Notebook, and We Are Marshall.
Teaching students to write rhetorical analysis is probably one of the hardest things I had to learn as a teacher. And if you’re a teacher of rhetoric, you know exactly what I mean. If you need a deeper, more philosophical step by step guide, I have a blog post for that, but if you’re feeling good but in dire need of ideas for lessons, that’s what I’ve got for you right here.
One thing I’ve found over my years of experience in teaching rhetoric is how incredibly helpful it is to have a fictional scenario to use to teach argument. When the rhetorical situation is rich, it makes connecting the dots easier for students and also keeps them from feeling compelled to highlight and annotate a bunch of devices without understanding why.
To lend a helping hand, I’ve compiled a list of great moments from film that present opportunities to teach both the rhetorical situation as well as the arguments themselves. If you don’t already have a template to use for teaching rhetorical analysis, I’ve got you covered!
#1: “Be Our Guest” from Beauty and the Beast
This is my favorite one to use when introducing the rhetorical situation. I have a ready-to-go lesson right here if you need it!
#2: “Mother Knows Best” from Tangled
Mother Godel has a mission: keep Rapunzel locked away. But when she starts to get curious about leaving her tower, this song puts Rapunzel back in her place.
#3: “The Other Side” from The Greatest Showman
PT Barnum needs a cash infusion to make his circus dreams come true and there’s only one person that can help him. Watch this argument weave through an incredible song and grab a pre-made lesson plan here if you are in a pinch!
#4: “Going to Battle” from the Apple TV series See
The war is imminent. The odds are against them in every way. Here are two going to battle speeches that will get your students ready to go! If you need it, I’ve also got this one written for you — check it out below!
#5: We Are Marshall
There are many athletic pump up speeches out there, but this one takes place at the grave site of players that have come before them. Buckle up for this classic from Matthew McConaughey.
#6: Titanic - Don’t Jump
Jack catches Rose at her lowest point and has to convince her to rethink her situation. Use this with caution, however, because the suicidal premise may not be suitable for your group.
#7: The Notebook: Allie & Noah’s Fight
He’s already lost her once, and this time, he’s fighting to keep her around. There’s some fun language in this one, but other than that, it’s short, sweet, and memorable.
#8: Toy Story 3: Woody’s Speech
I’m going to need you to try really hard and keep it together for this final speech to Andy’s toys. In his speech, Woody tries to encourage the crew to keep an optimistic outlook on their future despite the doubters in the room.
#9: Frozen “Do You Want to Build a Snowman?”
Elsa? Wanna come and play? Sadly, she doesn’t, but that doesn’t stop Ana from trying.
#10: Grey’s Anatomy: Pick Me, Choose Me
This is DEFINITLEY the corniest (and probably the weakest) argument on the list, but that just makes it even better to pull apart. Did Dr. Grey’s speech do enough to win over Mc. Dreamy?
#11: The Phantom of the Opera “Music of the Night”
What does it take to convince a total stranger to abandon her life as a ballerina above ground and hang out with a masked main in his underground lair? Let’s see how it works out!
Some final thoughts:
I hope this gives you a good start in preparing a lesson to watch, talk about, and analyze some great arguments in movies. As always, I’d love to hear about your experiences, ideas, and outcomes in the comments below! Which films did you use? Which films did your students best respond to? Happy analyzing!
FOR MORE RHETORICAL ANALYSIS PRACTICE:
LET’S GO SHOPPING!
3 MORE Commercials for Rhetorical Analysis
Rhetorical analysis is a skill that needs practice and reinforcement all year long. Use this template and three commercial suggestions to help you get going with rhetorical analysis in your classroom.
There’s just something about commercials that make them such ripe teaching tools for practicing rhetorical analysis. The problem is, though, that it can be hard to find ones that are just right for students. In an effort to continue making more commercial rhetorical analysis ideas available to teachers, I’m stepping up my game and adding a few more to the conversation right here! Let’s jump in.
A FEW REMINDERS:
Before starting with ads, make sure you’ve covered the rhetorical situation. I have an easy and fun lesson for that ready-to-go featuring the song “Be Our Guest” from Beauty and the Beast, so feel free to use it!
You might also consider having your students familiar with SPACE CAT or another framework that you like (another might be SOAPSTONE). I dive into that a bit further with the song “Mother Knows Best” from Tangled and share a free rhetorical triangle template here, too.
If you like these commercial suggestions, you might also like this blog post with three Super Bowl ads from 2022 that is very similar to this post -- just more ads to put in your arsenal!
Rhetorical analysis is a skill that needs to be practiced over and over and over again. Too often, we are introducing ethos, pathos, and logos on repeat without ever getting much further. We know rhetorical analysis is so much bigger than labeling a few appeals: it’s about understanding the power of the message in the context that it’s delivered.
START WITH YOUR TEMPLATES
If you are new to the idea of using SPACE CAT or any other framework to guide your lessons, I’ve got you covered. When I teach RA, I like to try and consistently use the same kinds of handouts for every lesson so that students aren’t constantly learning a new way to “do” the job and I’m not constantly recreating the wheel. Here’s what I’ve created for you to try with your students:
On the one side, students are brought back to the rhetorical triangle and grounded in the rhetorical situation as much as possible. Some commercials are a bit tricky to deciper (as opposed to speeches or moment from film), but make sure they start with speaker and audience at the very minimum. Then, using these templates, students can dig into the argument itself and shade in the particular choices they notice, the appeals at work, and the tone word range that they observe in the commercial. This is a very basic starting point, but it serves as a visually clear way for students to try and see all fo the pieces of the argumetn working together AND prioritizes the use of evidence for each. You might not examine all three components every time, and that’s totally okay! Simply cross out what you’re not working on and focus on the rest.
FRITO LAY: IS IT FOOTBALL OR FUTBOL OR SOCCER?
Up first is a chip commercial and a centuries-long debate: do we call it futbol or soccer? Featuring two huge celebrities (Peyton Manning and David Beckham), Frito Lay harnessed a playful moment of intersecting worlds during the 2022 FIFA World Cup. Here are a few places that are worth spending time in your lesson and analysis practice:
SPEAKER: We have TWO speakers from two seemingly polar opposite sides of the debate. What is each man known for? What makes each of them credible in their own expertise? What kind of personality do these men have and how does that translate into the tone of the commercial? Depending on which version of the commercial you watch, there are even more celebrities in the soccer/futbol world brought into the story to lend his or her own side to the debate, deepening the roots of the history of the question. Guide students to think about the circumstances for each of the celebrities -- they are especially important in guiding the tone of the ad (I mean, who doesn’t get tickled by Mia Hamm going off on a park district referee?!)
CHOICE: JUXTAPOSITION: Beginning with the two speakers, this commercial leans into the power of opposing forces to create humor, tension, and involve a vastly large audience. The most commonly juxtaposed images are that of ordinary, everyday soccer matches (mostly for kids) against massive stadium-sized matches with thousands of roaring fans. Beckham even jokes about the size of the World Cup as an insult to Manning’s/American football’s Super Bowl. The celebrity spokespeople are juxtaposed against each other or the other person they’re debating the word with (think Mia and the ref). And here’s the thing -- even though the opposing forces are strong, it’s FRITO LAY CHIPS that brings everyone together in the end. The brand is the unifying force, no matter which side of the debate you might find yourself on.
APPEAL: PATHOS: Largely, the inclusion of memorable celebrities (Brandi Chastain, Mia Hamm, etc.) and their playful banter aim to create an emotional experience of togetherness and unity. The commercial seeks to acknowledge a divide (playfully), but then warmly reminds the audience of their shared love for the world’s game. The brand is featured affectionately as a witness to all of these events and ultimately as the one thing that everyone can agree on.
TONE: The tone of this commercial fits anywhere in the light, happy, and even trustworthy side of the circle of emotions. Students could defend several tone word combinations, especially looking at the use of banter, sarcasm, and overall humor.
Here’s how your template handout might start to fill out as students shade in their observations and begin analysis.
The All-New PlayStation Plus: Why be one thing, when you can be anything?
CHOICE: IMAGERY: The commercial begins in public, in daylight, in a diner. Slowly, the narrator moves from the outside world, into his home, and deeper and deeper into spaces inside that (presumably) the outside world never sees. The commercial is mostly dark and focused on these interior spaces that are sprinkled with the unexpected and fantastical (what was that fish in his fish tank?) As each scene (image) draws the audience deeper into the narrator’s home, we’re experiencing what Playstation is suggesting it must feel like to have this rich, inner life of fantasy and imagination through their gaming experience.
You might also talk about juxtaposition and the use of rhetorical questions, too.
APPEAL: ETHOS: While certainly the commercial is emotional in terms of the excitement and tension building around where on earth that huge slab of meat is going, it would be interesting to talk to students about how Playstation has also created a scenario in which they are the trusted brand to bring this kind of imagination to the audience. They’ve presented a fantastical scenario, one that many might feel envy or hope to experience themselves, and by dropping small hints of each of the games they’re best known for, they’ve also created a powerful sense of credibility as the providers. The layering of images from the various games works to develop trust that Playstation will give its players this incredible experience.
TONE: With a series of reflective rhetorical questions and a blurred line between reality and fantasy, Playstation has created a curiously inspired tone in this commercial. It’s a bit jarring and it’s a commercial that makes the audience wonder what just happened?. The placing of items such as the astronaut helmet in the closet leaves the audience trying to connect a series of dots -- they’re constantly wondering what’s coming next. This sense of curiosity and wonder reflects the experience that Playstation hopes its audience will have while playing their games.
FLAMIN’ HOT DORITOS & CHEETOS: “PUSH IT”
RHETORICAL CHOICE: Incongruity & Reversal: If this is the time to start talking bout techniques of humor and satire, you might consider placing these two at the table: incongruity and reversal. Before digging in, a quick reminder: “correctness” is less important than the critical conversation around deciding on a best choice. These two techniques are challenging, and the last thing we want to do is present something that add to the impression that rhetorical analysis is as simple as “device hunting”. That said, if this is part of a larger conversation about humor in rhetoric or satire in communications, this commercial would be great to use to flesh out the ways in which the commercial’s core technique would be considered incongruous or reversal. In this particular example, I think it’s helpful to have students focus on the subject rather than the characters: the Doritos and the Cheetos. How is the subject handled? When examined this way, I think a strong argument could be made for incongruity. I like the way ReadWriteThink breaks it down here if you’re looking for a reference.
APPEAL: PATHOS: The composition of the commercial is aimed at creating a comfortable and lighthearted relationship with the audience. The use of cute, animated jungle creatures? Adorable. The fun throwback song? So adorable. The look of surprise on the hiker’s face as the sloth drags away a bag of Doritos? So funny. The commercial relies on the absurd scenario to break down any defenses and create a memorable, humorous connection between the brand and the audience.
TONE: While there’s not much dialogue to dissect here, this is a great opportunity to have students look at tone through music. The popular song from Salt ‘n’ Peppa used here has been reduced to just a fraction highlighting the catch phrase -- what is the effect? How does it create such a humorous scenario?
Some final thoughts:
I hope this gives you a good start in preparing a lesson to watch, talk about, and analyze some great commercials. As always, I’d love to hear about your experiences, ideas, and outcomes in the comments below! Which ads did you use? Which ads did your students best respond to? Happy analyzing!
FOR MORE RHETORICAL ANALYSIS PRACTICE:
LET’S GO SHOPPING!
3 Super Bowl Ads to Analyze for Rhetorical Analysis
Rhetorical analysis is a skill that needs practice and reinforcement all year long. Take a break from what you’re doing and tackle these Super Bowl ads together for students to practice discussion and analysis in an entertaining and engaging lesson.
Note to readers: This post was written prior to the 2022 Super Bowl in an effort to help teachers pre-plan their lessons and not have to wait until the Sunday night after the game. The ads suggested in this posted are based on the year 2022 and what was pre-released ahead of the game. There are dozens MORE commercials to use as powerful teaching tools, and you can access our public Wakelet for more ideas here! Happy reading!
Rhetorical analysis is a skill that needs to be practiced over and over and over again. Too often, we are introducing ethos, pathos, and logos on repeat without ever getting much further. We know rhetorical analysis is so much bigger than labeling a few appeals: it’s about understanding the power of the message in the context that it’s delivered.
START WITH THE RHETORICAL SITUATION
If you are new to the idea of the rhetorical situation, fear not! I have you covered. For a basic overview for yourself AND a lesson for your students, I highly recommend checking out the article I wrote that shares the lesson I do with my students on the song “Be Our Guest” from Beauty and the BeastI. Go check it out here:
When it comes to Super Bowl ads, the rhetorical situation is just as important as figuring out what rhetorical strategies are in play. Students need help identifying the speaker (is it the company or the actor?), recognizing the different purposes of advertising on this specific day (hint: it’s not always to sell!), and getting a stronger grasp on the intended audience (students think they are the audience just because they are watching the ad. Think again, kids!). Students may have never considered the value (yes, I mean $$) of building brand loyalty or the cultural relevance of patriotic imagery.
Super Bowl ads taught in a group give us the instructional power to discuss context in a powerful way: these ads are so highly reflective of the climate of the country at the time, and this provides a powerful place to discuss the themes and trends that students are seeing in the ads. For example, Stacy Jones from Hollywood Branded predicts, “Some of the overarching themes to Super Bowl ads this year are going to be adventure, growth and pushing yourself to expand past your boundaries. We’ve been in a lockdown for two years, with people busting at the seams to get out and experience life and live. Brands and the people behind them feel the same—and they’re ready to help fuel the adventure.” These are prime conversations to have with students — and ones that will be highly engaging for them.
HYUNDAI: JASON BATEMAN ACROSS HISTORY
Up first is a car commercial: The Hyundai Ion 5, an electric car that promises to be a necessary advancement in the evolution of driving. Here are a few places that are worth spending time in your lesson and analysis practice:
SPEAKER: If we say that the speaker here is Jason Bateman, then we have an interesting conversation ahead. What is he known for? What types of shows and films is he in? Why would Hyundai choose him as their spokesperson? What credibility might he add to their brand?
AUDIENCE: Now that we know more about the speaker, what does that tell us about the intended audience? What kind of an audience would connect with Bateman? What kind of audience might be interested in this product? Think about: age, gender, social/economic status. Are those people likely to be watching the Super Bowl?
TECHNIQUE: ANAPHORA: The commercial uses a repeated phrase (anaphora) for each example of ways that we have evolved in our technology across history. This is a great opportunity to talk about the effectiveness of its use and how that connects to the overall purpose of the ad.
AT&T: ZAC EFRON FISHING
SPEAKER: If we say that the speaker here is Zac Efron (both speakers, actually), how does that affect our analysis? What is he known for? What types of shows and films is he in? Why would AT&T choose him as their spokesperson? What credibility might he add to their brand? Why might they have him dressed this way and out in nature?
AUDIENCE: Now that we know more about the speaker, what does that tell us about the intended audience? What kind of an audience would connect with Efron? What kind of audience might be interested in this product? Think about: age, gender, social/economic status. Are those people likely to be watching the Super Bowl?
TECHNIQUE: HYPERBOLE: The hyperbole of this commercial is used in layers. Each hyperbole is visually stacked on top of another. How do these hyperboles contribute to the tone of the message? What do they reflect about the service provided? How might these hyperboles be read by the intended audience and how might that impact the success of the message?
CHEVY SILVERADO: WILDERNESS CAT
SPEAKER: This commercial does not use a well-known celebrity, and instead, a relatively unknown male actor. What do we know about this speaker’s demographics? How do these overlap with the intended audience? Why might that have been an important consideration for Chevy when casting this ad?
AUDIENCE: Based on what we know about Chevy and pickup trucks (and even the setting of the commercial) what kinds of people tend to be targeted by this brand? Are these people watching the Super Bowl? Is the 6+ million dollar investment likely to reach the intended audience?
TECHNIQUE: INCONGRUITY: Incongruity is a satirical technique that this commercial employs when the opposite of what’s expected is present (this can also be discussed as irony). Seeing a gruff man in the wilderness with a pickup truck, the audience expects him to have a dog by his side. Instead, it’s a cat. What is the effect of this incongruity? What kind of tone does it help create? How does this come back to the product itself and the intended audience?
I hope this gives you a good start in preparing a lesson to watch, talk about, and analyze some Super Bowl commercials this year. As always, I’d love to hear about your experiences, ideas, and outcomes in the comments below! Which ads did you use? Which ads did your students best respond to? Happy analyzing!
FOR MORE RHETORICAL ANALYSIS PRACTICE:
LET’S GO SHOPPING!
